Culture Track: Canada
Culture Track: Canada

Culture Track: Canada is a study of the attitudes and behaviours of Canadian cultural consumers. It is the first Culture Track study fielded in Canada, building on the long-running research initiative of LaPlaca Cohen, a New York-based strategy, marketing, and design firm for the creative and cultural worlds. Culture Track: Canada sets an important baseline for both understanding the unique proclivities of Canada’s cultural audiences, and for future research efforts that can build upon insights first uncovered here.

The National Report


As presented on stage at the Culture Track: Canada launch in Toronto


Full Report

A more in-depth analysis of the results.


Raw Data

Fully accessible spreadsheet of all of the collected data.


The Regional Reports


The Regional Report – Alberta
The Regional Report – Alberta Raw Data


The Regional Report – Ontario (Nanos Takeaways)
The Regional Report – Ontario (La Placa Cohen Take Aways)
The Regional Report – Ontario Raw Data

The regional reports based on the Culture Track: Canada study will be released soon. Sign up for our mailing list to be notified right away!


Culture Track Canada is a landmark study of 6,400 culture goers spearheaded by Business / Arts with substantial support from business leaders and Canadian Arts Summit members.

Conducted by LaPlaca Cohen and Nanos Research, Culture Track Canada is the first Canadian study of its kind in over two decades.

Presented by
Business / Arts
Develop by
LaPlaca Cohen
Research by
Nanos Research

Main Level Sponsors

Supporting Partner
Ambassador Partner
Franklin Templeton Investments
Building Investor
Manulife Financial
In-kind Partner
The Globe and Mail
In-kind Partner
Toronto Life
Official Communications Partner
National Public Relations

National Contributors

Aga Khan Museum
Art Gallery of Ontario
Arts Commons
Banff Centre
Calgary Opera
Canadian Human Rights Museum
Canadian Museum of History
Canadian Opera Company
Canadian Stage
Citadel Theatre
City of Vancouver Cultural Services
Confederation Centre of the Arts
Grand Theatre
Harbourfront Centre
Les Grands Ballets Canadiens
Luminato Festival
Massey Hall & Roy Thomson Hall
McMichael Canadian Art Collection
National Arts Centre
National Ballet of Canada
Royal Manitoba Theatre Centre
Royal Winnipeg Ballet
Shaw Festival
Soulpepper Theatre Company
Stratford Festival
Theatre Calgary
Toronto International Film Festival
Vancouver Opera

Quebec Contributors

Andrew Molson
Power Corp
Banque Nationale

British Columbia Contributors

BC Arts Council
City of Vancouver Cultural Services

Ontario Contributors

Ontario Arts Council

Alberta Contributors

Banff Centre
Theatre Calgary
City of Calgary